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A comparison of the latest global and regional advertising forecasts is shown here, along with previous data. Most regions have been revised upwards in the latest set of figures, in line with a gradually improving advertising marketplace. Advertising Forecasts Comparisons                        Area  2001A  Previous  2002F … Continue reading Global And Regional Advertising Growth Forecast Comparisons

Figures from French publishing group, Lagardere, suggest that there is no recovery in advertising levels for US magazines, according to analysts at Merrill Lynch. Lagardere has magazine publishing and other media operations in a number of regions around the world, so its figures provide some degree of yardstick by which to measure various markets. Merrill… Continue reading Lagardere Shows Poor Revenue At US Mags, No Improvement Before October

The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth

Robert Coen, director of forecasting at Universal McCann, has revised down his advertising predictions for 2002. He said that spending would increase by 2.1% to $236.2 million in the US this year as against his previous forecast of 2.4% (see Forecasts). The respected prognosticator cites the weakness of the stock market as the main reason… Continue reading McCann Expert Revises Ad Forecasts

Total US magazine advertising revenue increased 6.1% year on year in June, closing at $1.4 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 1.2%, to 18,905. In the calendar year to date, advertising revenue closed at $7.7 billion, a decline of 1.6%, and… Continue reading US Mags Revenue Grows, But Volumes Decline In June

US national radio advertising revenue jumped by 11.0% during May, whilst local spend rose by 1.0%, according to the latest data from the US Radio Advertising Bureau (RAB). The combined total revenue was up 3.0% year on year. In the calendar year to May, local revenue remained flat, whilst national rose by 4.0%; this gives… Continue reading US Radio Shows Strong National Advertising Growth In May

The advertising market is improving more quickly than was predicted just a few months ago, Doug Flynn, CEO of Aegis, has told the Wall Street Journal in interview. The paper reports that Aegis is now expecting US adspend to rise 1.5% in 2002, up from a previous forecast of -0.2%. Whilst Asia is also predicted… Continue reading Aegis Chief Sees Improvement In Media Spending

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook still remains decidedly unclear. A US mid-year media conference last month heard key players talk about the bottom of the recession, rather than the beginning of a period of genuinely strong growth. This assessment… Continue reading Insight Analysis: Media Healthcheck – June 2002

US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts

As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia today. The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 2.7% in real terms. This is in addition to the decline in 2001, when,… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia