More Ad Revenue Us articles

US radio advertising revenue grew by 1% in March 2002, according to the latest figures from the country’s Radio Advertising Bureau (RAB). The radio sector is outperforming other media and is leading the way out of the economic slump, according to the Bureau. Local, national and combined total sales figures all increased by 1% in… Continue reading US Radio Advertising Revenue Nudges Up 1% In March

US advertising for Q1 2002 shows an increase of 1.8% over the same period in 2001, according to preliminary figures from Nielsen Monitor-Plus. The automotive category led the way with the largest dollar increases ($170 million), while the beer and motion picture categories saw the greatest percentage increases, 37% and 35%, respectively. Four of the… Continue reading US Ad Spend Grows In Q1 2002

According to recent data released by Nielsen//NetRatings there is some evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to data from the Nielsen//NetRatings AdRelevance survey, the number of unique ads jumped 33% between January and April of this year, reaching a new high… Continue reading Early Signs Of An Online Recovery?

US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002

Based on ‘continuing positive market indications’, mainly from the upfront advertising bookings which commenced in earnest this today, Jack Myers Report has published revised and slightly more positive US forecasts both for the autumn upfront and for the calendar years 2002 and 2003. The more optimistic outlook comes just a month after Myers found evidence… Continue reading Myers Upgrades US Ad Forecasts Following Promising Upfronts

Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April

Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter

The online advertising market continues to be difficult to predict, causing web companies to struggle with revenues, according to analysis by GartnerG2. Net giants such like Yahoo!, DoubleClick and AOL Time Warner are feeling pessimistic about the outlook for online advertising as AOL’s results this week show (see Box Office Success Offsets AOL Time Warner… Continue reading Online Advertising Will Pick Up In Q3, Says GartnerG2

Cautious, weak recovery seems to be the current advertising and economic outlook for the US and Europe, with the first signs of a lift now beginning to filter through. The global economy will grow by 2.8% this year, according to the latest outlook forecasts from the International Monetary Fund (IMF). This prediction is more optimistic… Continue reading Insight Analysis: Media Healthcheck – April 2002

Despite whispers of a return to growth, Merrill Lynch warns that revenue growth in the US as “merely crawling out of a hole rather than true incremental spending” and maintains its forecast of -1.5% growth for the US in 2002. Advertising Forecasts From Merrill Lynch    2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe… Continue reading Agencies Will Benefit From Easier H2 Comparisons, Says Merrill