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The advertising market is now showing some signs of improvement, albeit tentative. At the beginning of the month, Doug Flynn, CEO of ad network Aegis, said that the market is improving more quickly than had been predicted just a few months earlier. Flynn is in a good position to call market changes, according to ABN… Continue reading Insight Analysis: Media Healthcheck – July 2002

The fledgling US wireless advertising market will undergo significant expansion in the next few years, according to a new report from Jupiter Research. Whereas European advertisers are predicted to spend $53 million on mobile campaigns in 2002, the North American market remains relatively underdeveloped. Indeed, it is only recently that US companies have had the… Continue reading US Mobile Advertising Ready To Boom

A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2

Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts

The US cinema box office will see sales of over $10 billion by 2006, with the popularity of cinema-going as a leisure activity continuing unabated, according to a new report from cinema analysts Dodona Research. The US’ box office ticket sales have grown at an average of 5% per year, says the report. This trend… Continue reading US Cinema Sales To Hit $10bn By 2006, Profitability To Increase

The latest US and Asia-Pacific press advertising forecasts from Zenith Media are given here. US In the US, both newspapers and magazines are expected to show negative growth this year, with no return to positive growth until 2004. The latest magazine advertising revenue figures from the Publishers Information Bureau (PIB) show revenue increasing by 6.1%… Continue reading US And Asia-Pacific Press Ad Growth Forecasts

The latest global and regional advertising forecasts from Merrill Lynch are shown here. Global advertising revenues are expected to decline by 1.3% this year, returning to a growth of 4.0% in 2003. Japan is the poorest performing region this year, with a predicted 4.0% decline; the US is the only region to show positive growth… Continue reading Global And Regional Advertising Forecasts From Merrill Lynch

US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA). Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales… Continue reading US Companies Turning To Interactive Marketing, Says DMA

US radio advertising revenues are expected to rise by 3.0%-4.0% in Q2 2002 and by 8.0%-10.0% in Q3, boosted by comparisons with the post 11 September period of last year, according to analysts at Merrill Lynch. The broker says that July radio spend started strongly, with the beginning of the month showing high single-digit growth,… Continue reading US Radio And TV Revenues Showing Pick-Up

Business to business (B2B) media in the US remains in a slump as we move into the second half of 2002, according to an analysis by PBI Media’s MIN. The group reports that the expected pick-up in advertising pages and revenues has yet to emerge. Forecasts from Veronis Suhler Stevenson predict that B2B magazine revenues… Continue reading US B2B Mags Show Continued Slump Into Second Half