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A recovery in global advertising markets is not yet that evident, despite ‘patchy’ demand in the US, according to the latest forecasts from Zenith Optimedia. An analysis of the world’s seven largest markets, which comprise 73% of the total global expenditure, shows that any significant growth is not likely until 2004 in constant currencies, rather… Continue reading Zenith Warns Of No Real Recovery Until 2004 In Global Ad Forecasts

Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe

Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August

Analysts at Merrill Lynch have slightly downgraded their 2003 forecasts for US and global advertising growth, warning that further downgrades are more likely than upgrades. The broker says that in its previous forecasts in June it was modestly raising the figures, believing this was an err on the conservative side. Now, it is reducing the… Continue reading Merrill Lynch Lowers 2003 US And Global Ad Forecasts

Almost half of all homes in the US, Canada and Latin America region will have switched to digital television (DTV) by 2007, according to a new forward-looking report from Zenith Optimedia Group. According to a report by the World Advertising Research Centre (WARC), the Television In The Americas To 2007 study shows that whilst DTV… Continue reading TV In Americas Outlook To 2007 From Zenith Optimedia

The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media

Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002

Most US media are now showing positive advertising growth, although this is largely due to the easy comparables of last year rather than a lift in underlying advertising budgets, according to analysts at Merrill Lynch. The broker believes that this slow recovery will continue, but notes that it is a fragile one, as most ad… Continue reading US Advertising Update From Merrill Lynch

As internet usage grows, the medium is set to take a growing share of total advertising spend over the next several years, according to a report from JPMorgan, as covered by Jack Myers Report. Looking at the US market, the report predicts that as advertisers look to reach consumers in what is an increasingly fragmented… Continue reading Internet Will Take Increasing Share Of Advertising, Finds JPMorgan

First half US advertising revenue came in pretty much flat, according to new figures from CMR, suggesting that, at the moment, a solid rebound seems far from likely this year. CMR’s data shows that overall spend dropped by 0.2% in H1 2002, to $53.7 billion, as against a particularly weak H1 2001. This flat performance… Continue reading US First Half Adspend Comes In Flat, According To CMR