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Newspaper advertising expenditures for the second quarter of 2002 reached $10.9 billion, down 1.8% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). Retail advertising spending was flat in the quarter, off just 0.1% to $5.3 billion. National was down 1.7% to $1.8 billion and classified slipped 4.1% to almost… Continue reading US Newspaper Revenue Down 4.0% In First Half, Says NAA

The latest round of US newspaper publishers financial results show that advertising revenues are continuing to be weak, particularly in the national advertising sector (see US Papers Continue To Suffer Ad Declines). Now almost all US newspaper companies have published their results, analysts at Merrill Lynch are estimating that the overall July revenues were flat… Continue reading ‘Muted And Uneven’ US Press Recovery Predicted By Merrill Lynch

Advertising revenues at US newspapers continue to be weak, with the latest round of figures from some of the country’s largest publishing groups showing steep declines in national adspend. According to a report from the World Advertising Research Centre, USA Today – the biggest-selling US paper – saw national ad volumes fall by 16.0% in… Continue reading US Papers Continue To Suffer Ad Declines

Radio advertising sales continued to mirror the recovering US economy for the month of June, rising by 3.0% year on year, according to the latest data from the US Radio Advertising Bureau (RAB). Local adspend grew by 2.0% during June, while national sales fared better, showing a 7.0% gain. In the calendar year to June… Continue reading ‘Steady And Strong’ Recovery Predicted In June US Radio Figures

Advertising revenues at key US online content sites grew by 33.5% on average in the year to date, according to a poll of 14 of the Online Publishers Association‘s (OPA) member sites. Second quarter sales rose by an average of 34.2% year on year, painting a much rosier picture of the online industry than other… Continue reading OPA Survey Of Key Websites Disputes Ad Revenue Decline

US advertising spend for first half of 2002 rose by 2.3% year on year, according to new preliminary figures released by Nielsen Monitor-Plus. Despite an expected upturn in internet advertising, the sector saw an 8.4% slide during the first half, with only syndicated television performing worse. National magazine spend dropped slightly, by 1.0%. It was… Continue reading US Adspend Up 2.3% In H1, According To Nielsen Figures

US advertising expenditure increased by 1.4% last month but total expenditure for the first five months of the year was still down on the 2001 level, according to the latest figures from CMR. Adspend in May totalled $902 billion bringing the cumulative total for the year to $4029 billion. This represented a 1.2% fall on… Continue reading CMR Proclaims Healthy Adspend Growth

Total US magazine advertising revenue for July increased by 8.6% year on year, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). Ad pages for July totalled 15,125, up 0.5% from last year. In the calendar year to date, ad revenue closed at $8.8 billion, a decline of 0.3%… Continue reading US Mags Revenue Rise In July Supports ‘Cautious Optimism’

US adspend is forecast to show a slight comeback in the second half of the year, with moderate gains continuing through to 2006, according to a new industry report from Veronis Suhler Stevenson as reported by Mediapost. Growth of 2.9% is predicted for 2002, following the 6.2% decline of last year. Most of this is… Continue reading US Ad Forecasts From Veronis Suhler

US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide