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Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September

Stronger than expected TV upfronts have encouraged Jack Myers to issue a slightly more positive forecast for advertising growth in 2002. However, the recovery is predicted to be slow and protracted. Jack Myers Report calculates that US adspend will total $155.6 million this year, an increase of 1% on the 2001 total. Spot TV is… Continue reading US Advertising Forecasts From Jack Myers Report

Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch

The media industry can expect to see no let up in the advertising downturn with the situation likely to get worse before it gets better. That is the disheartening conclusion to be drawn from research by WestLB Panmure as reported by The Guardian. The investment bank cited the prospect of conflict in the Middle East… Continue reading New Forecast Warns Of Continuing Ad Slump

Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts

The US radio sector is showing healthy advertising revenue figures, with the RAB this week reporting a 5% rise in August and claiming that Q4 should see double-digit growth (see US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated). This follows an impressive 9% jump during July (see US Radio Revenue Shoots Up… Continue reading US Radio Benefits From Strong TV Market

US radio airtime ad sales rose by 5% during August, showing a continuing improvement in trading for the sector, after July’s sales grew by 9% (see US Radio Revenue Shoots Up 9% In July). Local sales figures for August increased 4% and national spend was up by 9% year on year. In the eight months… Continue reading US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated

Recent political and economic events have conspired to create an air of uncertainty in the media and advertising industries according to Lauren Rich Fine, a media analyst at Merrill Lynch. She says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war are resulting in advertisers becoming ever more… Continue reading Insight Analysis: Media Healthcheck – September 2002

A leading media analyst at Merrill Lynch has offered a grim prognosis for the short term future of the advertising industry, claiming that recent events have conspired to foster uncertainty rather than spread optimism. Lauren Rich Fine says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war mean… Continue reading US Advertisers Hold Fire As Difficult Conditions Prevail

The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 24.1% during August, according to the latest figures from United Business Media (UBM). UBM’s US publishing division, CMP Media, saw its own ad volumes decline by 10.3% in the month, buoyed by an increase in share of the market from… Continue reading Technology Advertising Remains Very Weak, Says UBM