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The standardisation of online advertising formats came a step closer today as the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) launched a new initiative to promote global consistency. The two groups are hoping that the development of a set of standard formats will make online as easy to plan,… Continue reading Industry Bodies Herald Standard Online Ads

US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August

Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today. WPP announced record third quarter revenues in excess of $1 billion and intimated that the second half of the year is looking… Continue reading INSIGHTanalysis: Sorrell’s Bath Taking Shape

Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study. Together with the backing of the Association of National Advertisers, Advertising Age commissioned a survey of top US marketers that was carried out… Continue reading Network TV Fails To Deliver Proof Of ROI, Says Study

Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory

There is no prospect of a recovery in UK television advertising, at least in the short term, according to respected media consultant, John Billett. Speaking from the US where he is setting up an office to service “indigenous” clients, the chairman of media auditing firm Billetts said: “There isn’t going to be a renaissance in… Continue reading Billett Rules Out TV Ad Revival

The US hi-tech business publishing sector saw advertising page volumes fall by 15.7% in September, according to the latest statistics from United Business Media (UBM). The group’s own CMP Media division recorded a 12.4% year on year decline. In the calendar year to September, the technology publishing market decreased by 15.5% compared to the same… Continue reading Technology Publishing Ad Volumes Down 16% Last Month

Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace

Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. Television In Asia Pacific To 2012 reflects on the growth of TV advertising and subscription revenues in the region and foretells a bright future for a number… Continue reading Television Fortunes Rising In The East

There is no denying it has been a difficult two years for the UK advertising industry but media executives should be encouraged by new forecasts which show that expenditure could rise by as much as 42% over the next decade. The Long Term Advertising Expenditure Forecast from the Advertising Association acknowledges that following a prolonged… Continue reading Promising Long Term Outlook For UK Ad Market