More Ad Revenue articles

Online advertising revenues are projected to decline 8% in 2002 according to new forecasts to be released next week by Jack Myers Report. Myers says that the figures reflect a move by analysts to conform to a standardised set of reporting data, following “years of using inflated industry figures that have resulted in exaggerated forecasts… Continue reading Online Ad Forecasters Overinflate Figures, Says Myers

Permission-based mobile advertising is, on average, 50% more effective at brand building than television and 130% more effective than radio, according to the results of new research commissioned by wireless communications company Enpocket. The brand awareness figures, which are based on comparable data from ICM, Neilson and Millward Brown, were compiled from post-campaign interviews with… Continue reading Mobile Advertising Is Better Brand Builder Than TV Or Radio, Says Study

Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch

Revenues from premium mobile messaging will exceed those from online advertising by 2006, according to a new study from Jupiter Research. The report predicts that while internet advertising revenues will total E3.1 billion in four years time, the premium mobile messaging market will be worth E4.6 billion. Jupiter emphasised that SMS messages will continue to… Continue reading Premium Mobile Revenues Set To Leap, Says Jupiter

ITV’s ad revenue growth in 2003 is expected to be just 0.5% in a market up by 3.3%, according to Merrill Lynch forecasts. The discrepancy between the two figures is a result of ITV’s loss of market share during year-end negotiations, due to falling viewing figures over the last year (see ITV Shows Autumn Pick-Up… Continue reading ITV Ad Revenue Monthly Forecasts From Merrill Lynch

The media industry can expect to see no let up in the advertising downturn with the situation likely to get worse before it gets better. That is the disheartening conclusion to be drawn from research by WestLB Panmure as reported by The Guardian. The investment bank cited the prospect of conflict in the Middle East… Continue reading New Forecast Warns Of Continuing Ad Slump

Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts

The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts. In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism

The US radio sector is showing healthy advertising revenue figures, with the RAB this week reporting a 5% rise in August and claiming that Q4 should see double-digit growth (see US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated). This follows an impressive 9% jump during July (see US Radio Revenue Shoots Up… Continue reading US Radio Benefits From Strong TV Market

ITV viewing figures are improving ‘significantly’ during the autumn season and are now tracking flat compared with last year, according to analysts at Merrill Lynch. In August, ITV1’s share of viewing was 23.7%, a year on year decline of 1.1% points, but a rise from July’s low of 22.4%. BBC1 remained virtually flat both year… Continue reading ITV Shows Autumn Pick-Up In Viewing And Revenue