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Based on ‘continuing positive market indications’, mainly from the upfront advertising bookings which commenced in earnest this today, Jack Myers Report has published revised and slightly more positive US forecasts both for the autumn upfront and for the calendar years 2002 and 2003. The more optimistic outlook comes just a month after Myers found evidence… Continue reading Myers Upgrades US Ad Forecasts Following Promising Upfronts

Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April

Following the demise of ITV Digital, Merrill Lynch has downgraded its revenue forecasts for BSkyB. Full year revenue at BSkyB is now expected to come in at around £2,785 million, a decline of 0.4% on previous forecasts. Merrill says that conservative forecasts assume that BSkyB will pick up only 200,000 of ITV Digital’s 1.2 million… Continue reading Merrill Lynch Downgrades BSkyB Forecasts

Advertising agencies and media revenues are forecast to experience a slow, U-shaped recovery to the ad market, rather than a fast V-shaped one, according to analysts at Merrill Lynch. The broker says that it continues to expect revenues to be down for most media during the first half of the year, with only ‘muted’ gains… Continue reading Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted

Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter

The online advertising market continues to be difficult to predict, causing web companies to struggle with revenues, according to analysis by GartnerG2. Net giants such like Yahoo!, DoubleClick and AOL Time Warner are feeling pessimistic about the outlook for online advertising as AOL’s results this week show (see Box Office Success Offsets AOL Time Warner… Continue reading Online Advertising Will Pick Up In Q3, Says GartnerG2

Cautious, weak recovery seems to be the current advertising and economic outlook for the US and Europe, with the first signs of a lift now beginning to filter through. The global economy will grow by 2.8% this year, according to the latest outlook forecasts from the International Monetary Fund (IMF). This prediction is more optimistic… Continue reading Insight Analysis: Media Healthcheck – April 2002

Despite whispers of a return to growth, Merrill Lynch warns that revenue growth in the US as “merely crawling out of a hole rather than true incremental spending” and maintains its forecast of -1.5% growth for the US in 2002. Advertising Forecasts From Merrill Lynch    2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe… Continue reading Agencies Will Benefit From Easier H2 Comparisons, Says Merrill

According to New York media analyst Jack Myers, the demand for TV advertising in the 2002/03 season will remain flat with advertisers spending around $10.9 billion on advance purchases, the same as was spent last year. US TV Revenue Forecasts ($ billions)     2001  2002 (F)  % Change  Total Broadcast 6.93 6.70 -3.3% Total Cable… Continue reading US TV Revenue Forecasts Fall Flat

Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers