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Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth

Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter

According to a report in today’s Wall Street Journal, positive signs are emerging for the ad industry with two Wall Street analysts reporting a likely upturn in the market. “We believe the US advertising recession is at its end,” said Leland Westerfield, media analyst at UBS Warburg in New York. “The cyclical recovery appears to… Continue reading US Analysts See Positive Signs In Market Outlook

US radio revenue rebounded in January according to the latest totals released by the Radio Advertising Bureau. National sales were up 2% when compared with January 2001 and local revenue increased by 1% year on year. The combined total for local and national spending also grew by 1% in year on year comparison. The announcement… Continue reading US Radio Rebounds In January

The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times. In the US, bidding wars over various league and competition rights have subsided somewhat with… Continue reading Insight Feature: Sport, Not The Draw It Used To Be?

Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers

The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002

Total UK advertising expenditure for categories covered in the Advertising Association’s Quarterly Survey fell 3.2% to £13.8bn during 2001, having seen a year on year fall of 6.9% or £263m in the final quarter. Annual Adspend By Medium    £ Million  Annual % Change    2000  2001  2000  2001  National Newspapers* 2,252 2,071 13.1 -8… Continue reading Advertising Association Figures Reveal Extent Of 2001 Decline

US online adspend dropped by 14.7% year on year in 2001, according to the latest figures from CMRi, the internet division of CMR. CMRi estimates that internet adspend for last year reached $2.5 billion in the US. The company is expecting to see an upward swing in Q3 2002, with the year ‘already showing some… Continue reading US Online Spend Drops 14.7% In 2001, Recovery Predicted By Q3 2002

Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March