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According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch    2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002

As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts

The German online advertising market is forecast to reach a value of $1.9 billion by 2005 – representing an increase of 343.8% over 2001, according to the latest analysis by Datamonitor. Germany lead Europe The compound annual growth rate (CAGR) of the German online ad market is predicted to be 45.1% during the 2001-2005 period.… Continue reading German Online Advertising Leads Europe, Strong Growth Forecast By Datamonitor

US national radio revenue figures rose 1% in February, while local spend fell by 6%, according to the latest data from the US Radio Advertising Bureau (RAB). The RAB says that the dip in local advertising is due primarily to the lack of TV sweeps advertising in this Olympic year. The combined total for February… Continue reading US Radio Revenue Growth Dips In February

Global advertising revenues are forecast to fall by 2% on an industry-wide basis in 2002, according to Michael Bungey, chief executive of Cordiant Communications, the company which owns the Bates Worldwide advertising network. Announcing his company’s year-end financial results this morning (see Cordiant Profits Hit By ‘Extremely Difficult’ Year), Bungey said that a 2% decrease… Continue reading Ad Revenues To Be 2% Off In 2002 According To Cordiant Chief

Cinema admissions in Scandinavia and the Baltic region will top 60 million by 2005, whilst the Central and Eastern European region looks set to outperform the industry with new cinema developments. These are some of the the findings of new reports by industry analysts Dodona Research. Baltic region The fastest growing markets will be in… Continue reading European Cinema Growth Predictions From Dodona Research

colspan=”9″>Global E-Cinema Forecasts From Screen Digest 

India’s film business is set for a period of sustained growth according to new research by Dodona. Dodona forecasts that production investment will rise 70% by 2006 and that the Indian film industry’s export revenues will rise 120% over the same period. The researcher also predicts that foreign films’ theatrical rentals in India will also… Continue reading Indian Multiplex Boom Will Provide Boost For Bollywood

Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released today. Real term growth The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms growth (after accounting for inflation)… Continue reading UK Will Not See Real Terms Ad Growth Until 2004, Say Zenith Forecasts

Marketing and advertising optimism may be on the up in the UK, as the first quarter 2002 IPA Bellwether Report shows that current marketing budgets are being revised upwards for the first time since Q2 2000. Budget revisions When asked if pre-set budgets for the coming financial year have been increased, reduced or left the… Continue reading Insight Analysis: Latest Bellwether Report Indicates Mixed Feelings