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There is still no visible end to the current slump in advertising spend, said Europe’s largest newspaper publisher, Axel Springer, according to a report from the World Advertising Research Centre. The report cites Springer’s CEO, Mathias Döpfner, as saying it is the biggest crisis to hit print media since the Second World War. The company’s… Continue reading Axel Springer Sees No End To Ad Slump

Current radio trading in the UK remains uncertain despite a degree of stabilisation in the advertising decline, according to analysts at Merrill Lynch. UK trading appears erratic on a monthly basis with no definitive pick up, says the broker. “March was very strong (possibly boosted by an early Easter) while April was poor (the inverse… Continue reading UK Radio Trading Remains ‘Erratic’, Recovery Expected In H2

Total UK advertising expenditure fell by 2.6% in 2001, following nine years of uninterrupted growth, according to the latest data from the Advertising Association (AA), as compiled by the World Advertising Research Centre (WARC). Adspend totalled £16.5 billion last year, down from £17.0 billion the year before. After adjustment for inflation this represents a decline… Continue reading AA Data Shows UK Adspend Fell 2.6% In 2001

United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April

Analysts at Lehman Brothers have upgraded their advertising growth forecasts for ITV, following the release of Carlton Communications’ financial results yesterday (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Whilst the results showed advertising down by 13% for the six months to 31 March 2002, the company said that there are now… Continue reading Lehman Upgrades ITV Ad Forecasts Following Carlton Results

The French online sector suffered a 17% drop in advertising revenues during 2001, according to the latest annual data from that country’s Interactive Advertising Bureau, as reported by the World Advertising Research Centre. Online spend in France fell from ₏184 million (£116.2 million) in 2000 to just ₏153 million last year. Figures for 2001 US… Continue reading French Internet Advertising Falls 17% In 2001

US internet advertising declined by 7.5% in Q4 2001 and dropped by 12% across the whole year, according to figures released by the US Internet Advertising Bureau. Online spend for 2001 totalled $7.2 billion, according to the PricewaterhouseCoopers-produced report. The IAB says that the weak revenues were not unexpected and that they mirror the experiences… Continue reading US Internet Ad Revenue Falls 12% In 2001

Global newspaper advertising revenue fell by 7% in 2001 in real terms, with 57% of countries showing declines, according to the annual World Press Trends survey published by the World Association of Newspapers (WAN) this week. Despite the decline in advertising, the WAN report also shows that newspapers’ share of the global ad market stabilised… Continue reading Global Newspaper Ad Revenues Fall 7% In 2001

Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s, according to the latest data from the Cinema Advertising Association (CAA). Cinema admissions during last month reach 13.2 million, compared to 14.0 million in April 2001, when… Continue reading Cinema Looking Strong In 2002, Says CAA

US media advertising spend saw a very slight increase in Q1 2002, according to figures just released by CMR. Revenue increased by just 0.4% over the same period last year, although it is the first year on year rise since Q1 2001. CMR estimates that total adspend for Q1 2002 came in at $23.5 billion,… Continue reading Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery