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US national radio advertising revenue jumped by 11.0% during May, whilst local spend rose by 1.0%, according to the latest data from the US Radio Advertising Bureau (RAB). The combined total revenue was up 3.0% year on year. In the calendar year to May, local revenue remained flat, whilst national rose by 4.0%; this gives… Continue reading US Radio Shows Strong National Advertising Growth In May

The advertising market is improving more quickly than was predicted just a few months ago, Doug Flynn, CEO of Aegis, has told the Wall Street Journal in interview. The paper reports that Aegis is now expecting US adspend to rise 1.5% in 2002, up from a previous forecast of -0.2%. Whilst Asia is also predicted… Continue reading Aegis Chief Sees Improvement In Media Spending

The market’s fear of the internet, prevalent since the collapse of the dotcom ‘bubble’, may now be showing signs of waning, as the number of company closures begins to fall. The fall-out of the internet and technology markets over the last couple of years has led to the demise of a large number of companies,… Continue reading Insight Analysis: Is Investor Confidence In The Web Returning?

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook still remains decidedly unclear. A US mid-year media conference last month heard key players talk about the bottom of the recession, rather than the beginning of a period of genuinely strong growth. This assessment… Continue reading Insight Analysis: Media Healthcheck – June 2002

US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts

As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia today. The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 2.7% in real terms. This is in addition to the decline in 2001, when,… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia

As reported earlier in the week (see CMR Chief Predicts 2.5% Rise In US Adspend This Year), CMR has raised its 2002 US advertising forecast to $109.1 billion – a growth of 2.5%. CMR chief executive, David Peeler, presented the predictions at the AdWatch: Outlook 2002 conference in New York, saying: “We are off to… Continue reading CMR Forecasts Show Improving H2 For US Media

A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick

US advertising spend is predicted to rise by 2.5% to $109.1 billion dollars in 2002, according to CMR chief executive officer, David Peeler. Speaking at conference yesterday, Peeler said that the second half of the year could see a 6.2% jump in adspend, led by political advertising during the mid-term elections. The 2.5% full year… Continue reading CMR Chief Predicts 2.5% Rise In US Adspend This Year

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch. “The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation… Continue reading Outlook For 2003 Media And Advertising Is Worsening, Says Merrill Lynch