More Ad Revenue articles

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June

In preview of H1 financial results from Carlton Communications and Granada (see City News), analysts at Lehman Brothers have today published their ITV advertising revenue forecasts to 2003. Overall revenue is expected to be down 8.0% this year, returning to a 4.0% growth in 2003. A very slight recovery is forecast for Q3 2002, after… Continue reading ITV Ad Revenue Forecasts From Lehman Brothers

The European online advertising market will be worth â‚Ź6.4 billion (£4.0 billion) by 2007, according to a report from Forrester Research released this week. The group predicts that online advertising will begin to pick up again next year, with mobile and interactive digital television (iDTV) advertising starting ‘more quietly’. The UK and Germany will account… Continue reading European Online Advertising Will Reach E6.4bn By 2007, Says Forrester

US radio advertising revenue grew by 1% in March 2002, according to the latest figures from the country’s Radio Advertising Bureau (RAB). The radio sector is outperforming other media and is leading the way out of the economic slump, according to the Bureau. Local, national and combined total sales figures all increased by 1% in… Continue reading US Radio Advertising Revenue Nudges Up 1% In March

US advertising for Q1 2002 shows an increase of 1.8% over the same period in 2001, according to preliminary figures from Nielsen Monitor-Plus. The automotive category led the way with the largest dollar increases ($170 million), while the beer and motion picture categories saw the greatest percentage increases, 37% and 35%, respectively. Four of the… Continue reading US Ad Spend Grows In Q1 2002

The Radio Advertising Bureau (RAB) has today announced that investment from advertisers across the first three months of 2002 was higher than for the previous year. The total invested between January and March 2002 was £135.7 million representing an increase of 0.5% on the equivalent period 2001. The RAB said: “This marginal growth represents an… Continue reading Positive Signs For Commerical Radio Revenue In 2002

Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July

According to recent data released by Nielsen//NetRatings there is some evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to data from the Nielsen//NetRatings AdRelevance survey, the number of unique ads jumped 33% between January and April of this year, reaching a new high… Continue reading Early Signs Of An Online Recovery?

The rate of growth of the UK’s online advertising market slowed sharply during 2001, according to figures released today by the Interactive Advertising Bureau (IAB). Nevertheless, the sector turned in a 7.1% growth where most media were showing heavy year on year declines. Unsustainable growth The heady days of triple digit growth for the internet… Continue reading UK Online Adspend Growth Falls Dramatically, But Outperforms 2001 Media Market

US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002