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US media spend is set to be flat in 2002, according to new, revised forecasts from Jack Myers Report. Myers Report has slightly reduced its figures 2001, 2002 and 2003 in the quarterly update published in June. Total spend is set to hit $151.2 billion in 2002 and $156.0 billion next year, down from the… Continue reading 2002 US Media Spend To Be Flat, Say Revised Myers Forecasts

Video on-demand (VOD) will generate more than $1.9 billion in revenues worldwide by 2006, according to a new report from In-Stat/MDR. As the number of cable modems and digital subscriber line (DSL) services continue to increase throughout the world, VOD services over internet networks will grow to a total of more than 17 million users… Continue reading Global Video On Demand Revenue To Reach $1.9bn By 2006

A new report on global entertainment and media (E&M) spend published by PricewaterhouseCoopers has found that the industry will enjoy a compound annual growth rate (CAGR) of 5.2% between this year and 2006, eventually reaching $1.4 trillion (see Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC). The report also makes a… Continue reading PricewaterhouseCoopers Predicts Global Media And Entertainment Sector Growth

Merrill Lynch analysts have cut their European advertising growth forecasts for 2002 and 2003, as economies remain relatively weak. The forecast for this year has been reduced from -2.0% to -3.0%, whilst 2003 is downgraded from 3.5% to 1.5-2.0%. The broker has made similar reductions to its US and global ad forecasts (see Merrill Lynch… Continue reading Regional Forecasts Nudged Down By Merrill Lynch

Revenue from interactive television (iTV) has been slow to materialise and underneath the high expectations there is a sense of disappointment. This is according to a new outlook report from analysts at Accenture. Interactive services were first launched in Europe in the late 1990s, but so far the medium has pretty much failed to live… Continue reading Interactive TV: Disappointingly Slow Start, But Potential Is There, Says Accenture

Global entertainment and media (E&M) spend grew by 1.5% in 2001, exceeding the $1 trillion mark, according to a new report from PricewaterhouseCoopers (PWC). The Global Entertainment And Media Outlook: 2002-2006 report predicts continued growth, with E&M spend reaching $1.4 trillion by 2006 – a compound annual growth rate (CAGR) of 5.2%. Growth was achieved… Continue reading Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC

Despite the ‘near-catastrophic’ year for the global advertising industry in 2001, the forecast is for a gradual rebound, with the ad market beginning to become more solid during 2002. This is one of the findings of a new report from PricewaterhouseCoopers: Global Entertainment And Media Outlook: 2002-2006. The research says that the global ad market… Continue reading Global Adspend To Grow By Average Of 4.8% Until 2006

“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers

An advertising recovery is ‘brewing’ but is ‘percolating’ slowly, according to Lauren Rich Fine, an advertising and publishing analyst with Merrill Lynch. The broker says that most media (in the US) are doing better than it had expected, although this still represents a ‘crawling out of the hole dug last year, rather than true incremental… Continue reading Slow Ad Growth Percolating, Says Merrill Lynch

The UK consumer businesses saw surprisingly buoyant advertising revenues in March, but this has not continued, according to the first half financial results of Daily Mail & General Trust (DMGT), which were released this morning (see DMGT Profits Dip 9% In First Half). The company says that April proved to be a tough market for… Continue reading DMGT Sees No 2002 Ad Improvement