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Carlton Communications chairman Michael Green, today told the company’s AGM that the advertising market remains weak and that he is unable to predict with any uncertainty the timing of a resumption in growth. Nevertheless, Green reassured that Carlton is well-positioned to benefit from a recovery in demand for advertising, when it does transpire. ITV revenues… Continue reading ITV Revenues Predicted To Be 12% Down In Five Months To February

The Boards of Carlton Communications and Granada last night said that a “fundamental restructuring of ITV Digital’s cost base must be concluded as a matter of urgency in order to secure the long term future of the business.” The financial viability of the troubled digital terrestrial business has been the subject of speculation for some… Continue reading ITV Digital Requires ‘Urgent Fundamental Restructuring’ Say Owners

Combined revenue generated by the ‘big three’ US television – ABC, CBS and NBC – networks dropped more than 10% in 2001 – the largest annual loss in network history, according to a Hollywood Reporter story published today. Quoting the Broadcasting Cable Financial Management Association, the site says that this decline is a further indication… Continue reading ‘Big Three’ US TV Networks Suffer Record Revenue Falls

Although the advertising slump is forecast to continue through to the end of 2002, media analysts are confident that spending will return in 2003 and investors need not worry. “Advertising isn’t an investment priority. We assume it will come back, we assume it will be feeble in 2002 but will come back in 2003,” said… Continue reading ‘Extraordinary Bulge’ Led To Ad Decline In 2001

CMR forecasts that network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, a rise from the $627 million grossed during the last Winter Olympics. During the 1998 Winter Olympics, network television grossed $480 million and spot television $147 million. In 2000, network advertising expenditures for the 2000 Summer Olympics… Continue reading Winter Olympics Will Boost US TV Revenue, Says CMR

A new report from the Yankee Group comes to unsurprising conclusions regarding the appeal of video-on-demand services, revealing that young men (16-17 years) are most likely to buy movies in this way. 31% of cable and satellite subscribers say that they are ‘very likely’ or ‘somewhat likely’ to order a VOD movie costing $3.95. 16-17… Continue reading VOD Appeal Greatest Amongst Young Men, Says Yankee Group

Latest figures from the Advertising Association suggest that regional press ad revenue is set to fall by 0.8% this year, compared to the -0.2% decline forecast by the AA in October. AA Regional Press Forecasts, YoY Change (% Growth)    1998  1999  2000  2001  2002  Sep-99  6.8 1.5 3.2     Dec-99  6.8 4.5 5.3… Continue reading Regional Press Forecast Comparisons From The AA

A new video-on-demand distribution service, formed by MGM, Paramount, Sony, Universal Studios and Warner Bros is due to launch in the US soon. The service, Movielink, will create an open access IP based system for content delivery. Users will be able to download movies from the site and it is thought that the studios are… Continue reading MGM To Offer Downloadable Movies On The Net

The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA

colspan=”6″>Magazine Adspend Forecasts (% Growth)