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Despite some positive indicators for media spending, Jack Myers Report has chosen not to upgrade its outlook for US media in 2002, restating figures released in December. Myers 2002 Media Spending Outlook  Medium  % Growth  $ (x000)  % Share  Newspapers -2.0% 46,483 25.8 Broadcast Networks -4.0% 15,475 8.6 National Spot TV -9.0% 8,928 5 Broadcast… Continue reading Myers Restates US Outlook For 2002

SponsorClick has today announced that it has revised up its 2002 global sponsorship market growth forecasts, published last December. The company said that “given the stronger than expected economic outlook” during Q1 2002, SponsorClick now forecasts +12% for the sponsorship market in 2002, compared to its previous estimate of 10%. It is estimated that the… Continue reading Sponsorship Market Will Grow By 12% in 2002, Says SponsorClick

Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2

The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts

The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour‘s Monthly Monitor, as reported by the Periodical Publishers Association (PPA). During January and February 58 new consumer mags hit the market, as compared with just 36… Continue reading UK Consumer Mags Launches Rise In Early 2002

Frost & Sullivan has forecast that m-commerce is set to take off over the next few years and that the market for mobile transactions will be worth $25 billion by 2006. This equates to around 15% of all estimated online e-commerce consumer spending. Spending via mobile phones will, says Frost & Sullivan, will comprise: automated… Continue reading Insight Analysis: Our Mobile Cash Future

CIBC analyst Jason Helfstein says that US radio, being a ‘high-growth, high-return business’ is well-positioned to benefit from the rebounding economy. “Radio as an industry is well positioned to benefit from a cyclical recovery, however, certain operators will be able to take advantage of the capital markets to add stations, which should enhance their growth… Continue reading US Radio ‘Well Positioned’ To Benefit From Rebounding Economy

ITV advertising revenues at Granada fell by 12% during the six months to March 2002, with March forecast to be down by 6% and April by 13%, according the company’s AGM statement released this morning. A return to growth, of 9%, is predicted for May, but Granada warns that whilst this is positive, it may… Continue reading ITV Revenues Down 12% In H1, Visibility Still Limited

New research suggests that traditional classified advertising is losing out to online recruitment sites with a huge number of people looking to the internet to find employment. According to eMarketer, a recent survey which polled more than 36,000 residents of the European Union, Iceland and Norway, including both internet users and non-users, found that 30.2%… Continue reading Online Jobs Boom Signals Gloom For Classifieds

Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001