More Ad Revenue articles

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court

Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency. Adspend for the year was 6,058 billion yen. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years. After two years of decline,… Continue reading Japan Advertising Falls 0.9% In 2001

Advertising revenue, including sponsorship and promotions, for UK commercial radio fell 7.7% year on year to £549 million, according to the latest figures from the Radio Advertising Bureau (RAB). It is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, resulting in… Continue reading UK Commercial Radio Revenue Dips 7.7% In 2001, In Line With Display Market

Regional press advertising data, by category, for 2001, as compiled by ACNielsen MMS and the Newspaper Society, are shown below. In total, regional press showed a 4.9% increase in display ad revenue over 2000, a very strong performance as against the media sector average, which was in decline. Regional press is the second largest advertising… Continue reading UK Regional Press Revenue Grows 4.9% In 2001

Cinema advertising revenue hit a record high during 2001, growing by 28% year on year to reach £164 million, according to data from the Cinema Advertising Association (CAA), as reported by ABN Amro. Data from ACNielsen MMS, compiled by the broker, show that more advertisers used the medium than ever before, with Channel 4 topping… Continue reading Cinema Revenue Hits Record Year In 2001

According to a new report UK Mediaphile 2010 published by Screen Digest, in conjunction with ABN Amro, British consumers could be spending a total of £84.26 billion annually on media by 2010. Unsurprisingly, the bulk of consumer spending is moving away from print media towards online and electronic media. In 1985, the total market for… Continue reading UK Media Could Be Worth

Despite evidence to the contrary, online advertising levels declined only slightly last year when compared to 2000 and the decline was less pronounced than that of other media. This is according to the Assessing Online And Offline Ad Measurement Systems report released by Ipro at the end of last month. Ipro conducted the survey across… Continue reading Online Advertising Measurement Standards Must Improve, Finds Ipro Survey

By 2007, more than half of all films distributed globally and all US/Hollywood films will be released digitally, according to forecasts from Screen Digest. Currently, just 8.5% of films are digitally released globally; this rises to 35% for the US/Hollywood distributors. By the end of this year the global total should reach 15%, whilst US/Hollywood’s… Continue reading Over 50% Of Films Will Be Released Digitally By 2007, Says Screen Digest

A quiet December in the UK magazine industry saw the annual number of new launches fall slightly year on year in 2001. According to the February release of data from Seymour, total launches fell by 8.0% from 427. The quiet December, with only 28 regular frequency launches, dragged the overall growth for 2001 into the… Continue reading Quiet December Pushes Number Of 2001 UK Mags Launches Below 2000

Total US magazine advertising revenue for the month of January closed at $799.9 million, a 9.6% decrease from last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for January were 11,842, down 15.9% from last year. However, four of the major advertising categories showed positive dollar growth last month,… Continue reading US Magazine Ad Revenue Drops 9.6% In January