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ITV companies Carlton and Granada may have shed themselves of their biggest burden – ITV Digital – and may be witnessing the beginning of a broad upturn in advertising (see ITV Shows Beginning Of Sustained Ad Recovery With World Cup), but they still face some major strategic challenges, according to analysts at Lehman Brothers. The… Continue reading ITV Companies Face Strategic Challenges, Says Lehman Brothers

The UK’s publishing industry faces a double challenge of globalisation and new technology, according to a Department Of Trade and Industry report, Publishing in the Knowledge Economy. The report, carried out by PIRA International, shows that the industry is one of the largest in the country, employing more than 160,000 people and is worth £22bn.… Continue reading Publishers Must Keep Pace in Technology Race

Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers

A recovery in advertising is still not expected until at least the fourth quarter of this year, EMAP chief executive, Robin Miller, told a Merrill Lynch conference yesterday. Miller said consumer magazine advertising in the UK is currently ‘fine’; France is ‘good’; business to business (B2B) is flat and radio remains poor. He believes that… Continue reading Ad Recovery Not Expected Until At Least Q4, Says EMAP Chief

Total US magazine advertising revenue increased 2.4% year on year during May, closing at $1.5 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of ad pages for May were down 6.3% on last year, at 20,268. In the year to date, advertising revenue showed a 3.3% decline, closing… Continue reading US Magazine Revenues Up But Volumes Down In May

Total UK advertising expenditure fell 6% year on year for the first quarter of 2002 according to the latest data released by the Advertising Association (AA). Figures compiled by the World Advertising Research Center (WARC) for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3.4 billion and most… Continue reading UK Adspend Still In Decline, Says AA

Market research group, Taylor Nelson Sofres (TNS), says it now expects the global market information industry to grow by 3-5% during 2002; it had previously forecast market growth of up to 5%. In its AGM statement this morning, TNS said that trading activity has picked up after a slow start to the year. “With the… Continue reading TNS Reduces Market Information Revenue Forecasts

Current UK radio trading remains patchy with all radio companies remaining somewhat cautious, according to a media conference held by Merrill Lynch this week. The broker says that UK radio is not experiencing the larger uplifts that UK television and US radio are now seeing. Nevertheless, analysts believe that things are generally trading better. A… Continue reading UK Radio Industry Looks Ahead At Merrill Lynch Conference

Advertising revenues at Granada were up by 14% in May, the company told a Merrill Lynch conference this morning. The group also said that there is now limited forward visibility, something which has so far been unavailable according to most media groups. June will show revenue up 7%, with July rising 6%. The strong US… Continue reading Granada Sees Forward Visibility As Revenues Rise

In the words of Merrill Lynch analyst Lauren Rich Fine, an advertising recovery is ‘brewing’, but it is only ‘percolating’ slowly. This seems to be the general opinion of analysts and media companies alike during May. A similar picture of a slow, but palpable upturn in the media economy appears to be taking place in… Continue reading Insight Analysis: Media Healthcheck – May 2002