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Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

According to a report by Screen Digest, there will be an estimated 10,000 digital cinema screens worldwide by 2005 and within 20 years all cinemas will have switched to digital. The report also predicts that by 2004 almost 100% of major Hollywood studio films will be available both in digital and conventional format. Instead of… Continue reading E-Cinema Will Boost Cinema Advertising By E250 Million Annually, Says Screen Digest

Internet advertising in Germany is set to rise by 20% by the end of this year, according to a new study from Prognos, conducted on behalf of media sales company, SevenOne Media. The report says that online ads will account for 3.5% of the total German advertising market. Interactive television is forecast to show a… Continue reading German Online Advertising To Grow 20% In 2002

The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA

Revenue for the outdoor industry was down by 2.5% in 2001 but the medium is expected to rise out of the downturn with 4.2% growth in 2002, according to a report by outdoor buying company Blade. The research shows that revenue for the entire outdoor medium had fallen to £670 million last year. However, Blade… Continue reading UK Outdoor To Show Good Growth In 2002

This is an update of the latest UK advertising growth forecasts for 2001/2002, augmented to include Advertising Association figures. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the fourth quarter is expected to display an upturn… Continue reading UK Advertising Growth Forecasts Update

Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA). The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6%… Continue reading UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA

The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth

French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002

Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November