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Zenith Media has launched a damning attack on ITV’s decision to press on with the investment in its digital terrestrial TV service, ITV Digital. According to the MediaGuardian website today, the media buying agency – one of ITV’s biggest customers – has said in a report that nothing short of ‘divine intervention’ will save the… Continue reading Zenith Report Scorns ITV’s Digital Plans

The Italian advertising market, the only remaining growth market in Europe just a few months ago (see Forecasts and Forecasts), is now showing a continuing downward trend. The latest ACNielsen data, analysed by ABN Amro, show a 7.3% decline in ad revenues during July. The majority of this was felt in the radio and newspaper… Continue reading Once Strong Italian Ad Market Now Shows Downward Trend

s share prices continue to tumble at Pearson, both Morgan Stanley Dean Witter and ABN Amro have downgraded their outlooks for the media group. Much of the fall in Pearson’s figures comes from European broadcaster RTL, in which Pearson holds a 22% stake. RTL yesterday reported an interim loss of ₏2.2 billion (see RTL Postpones… Continue reading Pearson Downgraded As FT And RTL Outlooks Deteriorate

The number of internet advertisements in Great Britain fell slightly month on month for July, by 2.1% from 13,719 to 13,433, according to Lemonad. The number of advertisers and campaigns also declined slightly according to the figures. Since December last year the number of internet ads has declined by 5.4%. There was a peak in… Continue reading Online Advertising Trends From Lemonad

Shares in Carlton Communications were down by 29p (13.5%) by midday today, whilst Granada stock was off 9Âźp (9.1%), following downgrades to ITV recovery forecasts by both HSBC and ABN Amro. “The summer has passed and the slowdown in ITV advertising continues unabated,” says ABN. The broker is now forecasting a 15% decline in ITV’s… Continue reading ITV Downgraded Again, Carlton And Granada Stock Falls

For media stocks the short- to medium-term situation is now looking even worse than it did before the tragedy in the US, when there was already a worry of impending full-scale recession. Advertising levels are likely to drop as media devote much of their space to coverage of the events now unfolding in the States… Continue reading Insight Analysis: Media Stocks Show Across The Board Declines As Outlook Deteriorates

According to figures released by the Publishers Information Bureau this month, US magazine advertising has declined again for the month of August in terms of both volume and revenue. The troubled technology sector saw the greatest drop with revenue from this sector falling by 41% and volume by almost 50%. US Magazine Adspend Comparisons August… Continue reading US Magazine Ad Revenue Shows Further Decline

Interim results released by French broadcaster TF1 today show a deteriorating outlook for the second half of the year. The company is now expecting a 3-5% decline in advertising revenues for the whole of 2001. Given that there was a 0.2% growth at the interim stage, this implies a fall in ad revenues of between… Continue reading European Broadcasters’ Outlook Slumps As Ad Visibility Remains Poor

Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113ÂÂźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration

Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster