More Ad Revenue articles

In a report published this morning, ABN AMRO released downgraded advertising forecasts for the European and Global markets saying that no recovery was yet evident. Q3 advertising growth in Europe fell slightly more than ABN was expecting, 7.6% against ABN’s forecast of 7.5%. This was largely due to a greater than anticipated drop in the… Continue reading No Upturn In European Advertising, Says ABN AMRO

The slight downgrades in European advertising forecasts (see Forecasts) has led ABN AMRO to downgrade its global forecasts slightly. ABN Global Advertising Forecast Changes    2001  2002    Old (%) New (%) Change (pp) Old (%) New (%) Change (pp) N America -8.2 -8.2 – -2.7 -2.7 – France -4.1 -3.8 0.3 -2.3 -2.2 0.1… Continue reading Global Advertising Forecasts From ABN AMRO

According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November

Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage

Latest figures from CMR, released yesterday, show that advertising spend for all media in the US fell by 7.8% for the period to September 2001. Clearly feeling the impact of $313.2 million worth of lost ad revenue in the week following the terrorist attacks, television was a major casualty although print media also shows significant… Continue reading US Ad Spend Freefall Continues In Q3

colspan=”3″>2002 Ad Spending Forecast Comparisons 

Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002. Zenith Media and ABN Amro ad growth forecasts  ÂÂ… Continue reading 2001/2002 Advertising Growth Forecast Comparisons, By Country/Region

Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%

The growth in worldwide advertising expenditure is set to remain above 6% for the next three years, according to new forecasts published by global advertising group, Zenith Media. In 2000, growth is expected to accelerate to 6.5%, with levels in 2001 and 2002 holding above 6%. North America is set to be the fastest-growing region… Continue reading Worldwide Adspend Growth To Stay Above 6%

Robert Coen, director of forecasting at Universal McCann has released his latest ad industry forecasts for the US in which he forecasts that consumer media ad revenue will fall by 8.1% in 2001 and grow by 2.7% in 2002. Coen commented that 2001 “has been a year when problems were not foreseen and when things… Continue reading US Advertising Performance ‘Dismal’ In 2001, Says McCann’s Robert Coen