More Ad Revenue articles

In the current volatile and uncertain climate, media suppliers are faced with the difficult prospect of generating cost savings whilst cutting cost per thousands, according to Jack Myers, chief economist at Myers Reports. Myers says that the long-term strategies that corporations were building as recently as 1998 – pre dotcom boom – were based on… Continue reading Media Companies Caught Between Need For Investment And Falling Revenues, Say Myers

There is a ‘significant risk’ that the advertising recovery could be delayed until the second half of 2002, according to a report by analysts at ABN Amro, released on last week. The broker predicts that globally ad revenues will decline by 2% next year, following the 5.3% decline of this year. The first half of… Continue reading Structural Erosion Of Ad Market Will Dampen Recovery, Says ABN

Shares in ITV companies began to fall this morning as analysts at Merrill Lynch cut their forecasts for the Network’s advertising revenues. Reports quote the broker as pulling back 2001 growth from -14.5% to -15.5%; 2002 figures are understood to have been revised from -2.0% to -2.5%. Poor advance bookings for December are thought to… Continue reading ITV Stock Hit By Merrill Lynch Downgrades

According to the latest eCommercePulse survey from Nielsen//NetRatings, online buying will rise by over 40% this Christmas reaching $9.9 billion compared to $6.9 billion last year. The report forecasts that in excess of 106 million people will shop online in December 2001, 27% more than the 85 million who bought online in 2000. “The number… Continue reading Online Spending This Christmas Will Net $10 Billion

According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’

In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

US retail sales dropped sharply last month, adding to fears that the economy there may be slipping into a full recession. According to figures from the Department of Commerce (DOC), retail sales were down by 2.4% month on month in September, much worse than had been expected. The DOC altered the way it calculates seasonal… Continue reading Full Recession Looms As US Retail Sales Fall 2.4% In September

According to the PPA, the latest long term figures from the Advertising Association forecast that for the period to 2013, consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841m and £989m. The report ‘Long Term Advertising Expenditure Forecasts’ also predicts that, during the same period, business… Continue reading AA Forecasts Real Term Growth For UK Magazine Revenues

The global popularity of SMS – ‘text messaging’ via mobile phone – has generated 750 million messages per day by September 2001 says the GSM Association, representing mobile network operators worldwide. The Association has now upgraded its forecasts for 2001 from 200 to 250 billion total mobile messages globally, 1 billion per day by the… Continue reading 1 Billion Text Messages Per Day By End 2001, Says GSM Association