More Ad Revenue articles

European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets

According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events. Last year Barclaycard… Continue reading Massive Growth Forecast For Sponsorship Market

US magazine adspend continued to decline in December according to the latest figures from the Publishers Information Bureau. Following continued decline in November (see Forecasts), revenues for December are down 11.2% on the same period last year. For the period January to December 2001, revenues fell by 19.4% on last years total. Ad pages were… Continue reading US Magazine Adspend Decline Continues In December

colspan=”6″>Global Advertising Growth Forecasts 

Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League

The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but… Continue reading UK Advertising Forecasts 2001/2002 Round-Up

According to the latest data from the Outdoor Advertising Association of America (OAAA), Q3 revenues for US outdoor spending were up 1% over a year ago, despite the weak advertising market and the events of 11th September. Net revenues for outdoor are 2.5% when compared to the same period last year, total revenues for 2001… Continue reading US Outdoor Expected To Show Gains For 2001

As a difficult 2001 drew to a close a number of media analysts and forecasters made last minute adjustments to their advertising predictions for the year and for 2002. Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region, taking into account revisions made… Continue reading Global Advertising Forecasts 2002 Round-Up

Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue. Several of the UK’s… Continue reading Recruitment Websites Will Cut Into Classified Revenues

By 2005, US online advertising will be worth $18.8 billion, according to a GartnerG2 report released this month. This 2005 figure represents a 138% growth on the $7.9 billion of 2001. Gartner says that while advertising growth remains flat or receding in television, radio and print, online advertising revenue is set to grow considerably, but… Continue reading US Online Advertising To More Than Double By 2005