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Total UK advertising expenditure is set to fall slightly next year, by 1.0% to £9.6 billion, according to the latest growth forecasts from Media Planning Group (MPG), compiled last month. Whilst this is still negative growth, it represents a palpable slowing of decline, from the 7.6% fall expected by the close of 2001. These figures… Continue reading Media Planning Ad Forecasts For 2001 And 2002 Are At The Low End

The number of online advertisers in the UK increased by 3% month on month during October, to 2,710, according to LemonAd‘s latest online advertising barometer figures. The figures also show that the number of campaigns rose 1% to 5,370, although the number of actual adverts remained virtually unchanged – down just 0.1% to 12,932. The… Continue reading UK Online Advertising Shows Slight Growth In October

With adspend expected to fall by around 2% in 2002 and a tough 2001 already experienced, the outlook for advertising agencies is ‘at best lacklustre’, according to a report from ABN Amro released this morning. The broker is expecting ad spend to decline by 1.9% next year, with marketing services growth coming in at around… Continue reading Pressure On Ad Agencies Expected In 2002, Say ABN Amro Analysts

The Zenith Optimedia Group released its annual December forecasts yesterday and provided a glimmer of hope for the advertising industry by forecasting a small rise in advertising expenditure in 2002. World Advertising Expenditure Summary ($ current prices)    2000  2001  % change  2002  % change  2003  % change  2004  % change  North America 149,572 141,039… Continue reading Global Advertising Forecasts From Zenith Offer Some Hope To Industry

In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002. Estimated Total Advertising Revenue and Inflation    2000  2001  2002  2003  2004  2005  £ millions… Continue reading Media Revenue & Inflation Forecasts From Optimedia

Jack Myers today reiterated his forecasts for 2002 ad spending saying that “the economic indicators that we study do not look as positive [as other analysts might suggest]”. Myers forecasts that the best-case scenario for ad spending in 2002 is an overall decline of 1.7% and that worst-case sees ad spend falling by 7.4%. Most… Continue reading Myers Restates “Pessimistic” Ad Forecasts

Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns

A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy

Advertising Association The latest long term figures from the Advertising Association forecast that for the period to 2013, UK consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841 million and £989 million. The Long Term Advertising Expenditure Forecasts report also predicts that during the same period,… Continue reading Insight Sector Report: PRESS – 22.11.01

Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01