Jack Myers Reports today quotes UK ITV advertising revenue forecasts from Merrill Lynch, which estimate that revenues will be down by 14.6% this year and come in flat the following year. The 14.6% decline for the full year matches MediaTel’s agency estimate collations for the calendar year to July, which show a 14.5% fall on… Continue reading Merrill Lynch Forecasts Show ITV Revenue Down 15% In 2001
More Ad Revenue articles
US network, spot and cable television lost a combined $313.2 million in advertising revenue for the broadcast week of 9-15 September, as many networks cut their advertising in favour of continuous coverage of the events following the terrorist attacks of 11 September. According to new data released by CMR, network advertising took the biggest hit,… Continue reading US TV Networks Lost $313m In Week Of Attacks
Continued weaknesses in the advertising market have led ABN Amro to downgrade its 2001 and 2002 earnings per share forecasts for VNU by 4% and 10% respectively. The broker says that visibility for the business information group remains low as advertising in the business magazines sector is still weak. VNU’s US magazine division saw revenues… Continue reading ABN Amro Downgrades VNU Forecasts But Is Positive On Long-Term Future
Optimedia UKÂ’s Revenue and Inflation Estimates, published in March 2000, include estimated revenue growth rates for all the major media as far as 2003. As in last year’s edition, Optimedia is the least optimistic about Commercial Radio’s immediate future. Last year’s forecast for 2000 has been upgraded from 6.0% to 9.9%, however the forecast for… Continue reading Optimedia Forecasts
Zenith Media have upgraded their forecast growth figures for Commercial Radio – revenue is predicted to grow at 14.4% in 2000 and 15.0% in 2001. This is well ahead of estimated growth rates in total advertising revenue at 7.5% and 4.7% for 2000 and 2001, respectively. However, Zenith suggests that Commercial Radio’s market-beating growth rates… Continue reading Zenith Commercial Radio Forecast Upgrade
As reported earlier in the week, the radio sector is now also feeling the advertising downturn that is sweeping the media industry, with analysts downgrading their forecasts for Capital Radio accordingly (see Forecasts). Three radio companies released trading statements this morning: GWR, Capital and Scottish Radio Holdings, and all conveyed a similar message. Commercial radio… Continue reading Insight Analysis: Radio Feels The Effects Of Advertising Downturn
AOL Time Warner has said that the effects of the slowing advertising industry and the attack on the US two weeks ago are going to cause the company to miss its financial targets. The announcement is a further major indication of the hard times on which media companies are currently falling. The media giant said… Continue reading AOL Time Warner Gives Financial Warning
The deterioration of the US hi-tech advertising market is continuing according to analysts at ABN Amro who have today downgraded their forecasts for United Business Media’s hi-tech publishing group, CMP Media, accordingly. Revenues at CMP are now expected to fall by 23% in 2001, with profits down by a huge 72%. In 2002, revenues are… Continue reading ABN Downgrades CMP Media As Hi-Tech Advertising Continues To Fall
The entire media sector has been substantially downgraded by analysts at ABN Amro, following the attacks on the US on Tuesday 11 September. The broker says that the outlook for advertising has deteriorated ‘significantly’ in the two weeks since the tragedy and there will be a negative short-term effect, particularly for broadcasters. ABN is now… Continue reading ‘Deteriorating Prospects’ For Media Sector
The continuing advertising deterioration which has severely hit the television sector, is also having an impact on the radio industry, according to broker ABN Amro. Analysts there have just cut their forecasts for radio, with the adjusted figures predicting an 8.6% decline in 2001 and growth of just 0.3% in 2002. As radio revenue data… Continue reading Radio Forecasts Downgraded As Ad Slowdown Squeezes Tighter
