More Ad Revenue articles

Total UK adspend was 6.8% down year on year in July, according to ACNielsen data analysed by ABN Amro – worse than the 4.9% decline the broker had forecast. As expected the bulk of the decline came from the television sector, where revenue was down 11.8%, although this is slightly better than the predicted fall… Continue reading UK Adspend Drops 6.8% In July

French advertising across the major media declined by 4.3% during July, according to analysis of the latest data from Secodip by ABN Amro. This is well below the broker’s forecast of a 1.2% fall. TV performed better than expected with a drop of 3.3%, whilst press and radio’s performances were poorer than anticipated with declines… Continue reading French Advertising Down 4.3% In July

Italy and the UK currently lead the way in the European online advertising market, with market shares of ads placed at 19.1% and 18.9% respectively, according to data from LemonAd. Germany has more online advertisers than the UK (5,424 versus 5,231), but had fewer campaigns and actual ads during the first six months of the… Continue reading Italy And UK Lead European Online Advertising Markets

Player numbers and revenues for global wireless gaming are set to boom, according to a report to be released by market analysts Datamonitor. According to forecasts from the new report – Global Wireless Gaming – combined revenues from the US, Europe and Asia Pacific markets will grow, from an estimated $950 million in 2001 to… Continue reading Wireless Gaming Revenues And Player Numbers Set To Boom, Says Datamonitor

US newspaper advertising revenues for the second quarter of 2001 totalled $11.1 billion, a decline of 8.4% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This compares US newspaper’s highest Q2 growth ever last year of 6.8%. Retail advertising showed the smallest decline in the second quarter, off 2.2%… Continue reading US Newspaper Revenues Down 6.5% In First Half

Recent months have seen increased consolidation with the media market as the increasing trend towards globalisation leads to one independent after another being snapped up by the ‘big boys’ of the industry. The name in the frame for the past month has been Tempus, which seemed likely to be bought by French advertising agency Havas… Continue reading Insight Analysis: The Media Agency Landscape, Consolidation And Globalisation

Once again Myers Reports has downgraded its media expenditure forecasts (see Forecasts) and now sees no indication of a Q4 upturn. The new numbers, described by chief economist Jack Myers as ‘ugly’, forecast that growth in 2001 will fall 4% in year on year comparisons and the picture is particularly bad for TV where comparisons… Continue reading ‘Ugly’ Numbers Prompt Bearish Outlook For US

UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media

New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences