More Ad Revenue articles

Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001

CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR

Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000. In the year to date, local… Continue reading US Radio Ad Revenues Decline As Market ‘Softening’ Ends

ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast

In the annual report, Communications Industry Forecast, analysts at Veronis Suhler forecast that the US media economy will rebound in 2002. A compound annual growth rate of 5% is forecast for total US advertising spending which will total $225 billion by 2005. Despite dotcom fallout and a widespread spending slowdown in 2001, Veronis Suhler have… Continue reading Communications Industry Will Rebound In 2002, Says Veronis Suhler

The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM

Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising

Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA. The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.

In their recent report Game On: Sports Investment For European Media Companies, PricewaterhouseCoopers reveals the importance of professional sport to large European media companies and suggest means of exploiting revenue streams and other commercial opportunities from popular European spectator sports. Sport, says PWC, is not a passing fad and its popularity will not diminish making… Continue reading Sport May ‘Form The Bedrock’ Of Media Companies’ Long Term Strategy, Says PWC Report

Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource