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ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6%, following the release of data from AC Nielsen MMS indicating that in June the market slipped 13.7% year on year. The broker says its revised forecast reflects “the increasing likelihood that there will be no significant second half recovery.” At… Continue reading Insight Analysis: ABN AMRO Downgrades UK Media Forecast With No H2 Recovery

Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Forecasts), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared to Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Q2 Ad Revenue Falls By 14.5%

New research from Jupiter MMXI reveals the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online representing an increase of 2… Continue reading European Teens Are A Valuable Audience For Online Marketers, Says Jupiter

The softening economy in the US finally took its toll on online shopping last month, according to the most recent findings of Forrester Research’s Online Retail Index. The 18th edition of the monthly survey shows that total US spending via the web decreased from $3.9 billion in May to $3.2 billion in June. The number… Continue reading US Economic Downturn Hits Online Sales

The German advertising market is now looking extremely weak, according to an analysis of ACNielsen data by ABN Amro. The broker says that its previous forecast growth of 0.7% is now too high and is instead predicting a decline of 0.2% for the full year. The worst hit sectors will be outdoor and newspapers and… Continue reading German Ad Market Is ‘Extremely Weak’

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

New research from Datamonitor adds further discussion to the argument over whether or not internet and mobile phone advertising is effective. Insight Analysis shows that advertisers may be losing interest in the internet right at the point at which users are really starting to embrace it (see Forecasts). This is backed up by research from… Continue reading Net And Mobile Ads Are Viewed Positively, Says Datamonitor

User traffic to online music sharing site Napster has declined by 36% over the last two months, according to data from Nielsen//NetRatings. At the same time, usage of other, less well known file sharing sites, such as KaZaA, BearShare, Audiogalaxy and iMesh, has risen. Nevertheless Napster retains its top spot amongst the all the file-swapping… Continue reading File-Sharing Sites Benefit From Decline In Napster Use

There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive. In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll… Continue reading Insight Analysis: Does The Obsession With Click Rates Blind The Ad Industry To The Benefits Of The Internet?