More Ad Revenue articles

The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter

It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn anyway, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were… Continue reading Insight Analysis: Rough Ride Continues For ITV

In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines

Despite the disheartening adspend totals released by CMR this month (see Forecasts), AOL Time Warner CEO, Jerry Levin, announced this week that advertising revenues at the company have started to stabilise. Speaking at the global ad execs knees-up in Cannes, Levin told Reuters that advertising revenue had stopped falling and that AOL was on track… Continue reading AOL Confident That Adspend Slowdown Has Arrested

The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT

In the midst of adspend gloom, DFC Intelligence reports that online video streaming growth hit 215% in 2000, including 29% via broadband, and that 15% of this video streaming inventory is now being exploited with in-stream advertising. Paul Palumbo, author of the report, Interactive Broadcast Video: Streaming Video Market 1998-2004, noted “expanding content availability, increasing… Continue reading DFC Reports Boom In Streaming Adspend

Spend on online streaming promotions and advertising will grow exponentially during the next four years, as residential broadband internet access rapidly increases in the US. This is according to a new report by the Yankee Group. The research says that the fast transfer capabilities of broadband will give businesses the chance to embrace fresh ways… Continue reading Streaming Media Adspend To Reach $3.1bn by 2005, Says Yankee Group

April figures from Italy confirm that the advertising recession has now reached the only remaining European market to have been showing growth. An analysis by ABN Amro shows that growth in April was just 1.7%, compared to 6.0% in the first quarter. Techonology and telecommunications adspend halved in the month, mirroring the experiences of the… Continue reading Ad Recession Hits Previously Strong Italian Market

To an assembled audience of advertising honchos in Cannes, Jupiter announced yesterday that it was cutting its global online advertising forecasts for 2001 from 47% growth to just 12% due to the extreme uncertainty of the market. Top advertising executives from around the world are in Cannes for the annual International Advertising Festival to compare… Continue reading Jupiter Slashes Online Ad Forecasts

Despite the current fall-out in the advertising market and creeping negativity toward all things online, the internet is still as compelling a distribution medium this year as it was last. This is one of the findings of a new report from PricewaterhouseCoopers (PWC) – Global Entertainment And Media Outlook: 2001-2005. The research claims that the… Continue reading Spend On Internet Will Lead Global Media And Entertainment Industry, Says PWC