More Ad Revenue articles

In keeping with most analysts and forecasters, Merrill Lynch has today announced cuts in its US ad spend forecasts for 2001. The Wall Street Journal reports that Merrill have cut 2001 US adspend growth predictions from 2.5% to -0.7% citing “continued weak trends and no real turn in sight”. Merrill are, however, predicting 5.1% ad… Continue reading Merrill Lynch Slashes US Ad Growth Forecasts

In an interview with the BBC, Viacom chairman and CEO Sumner Redstone commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom Chief Says Ad Revenue Upturn Will Be Evident By Q4

The Wall Street Journal this morning reports that Zenith Media is preparing to announce further cuts to its global ad spend forecasts today. Following last week’s reports that Zenith is predicting a 0.8% drop in adspend for the year (see Forecasts), the WSJ today reports that on the release of its quarterly figures, Zenith will… Continue reading Zenith Expected To Forecast Further Ad Spend Declines

Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers

As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US

ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in terms of year on year comparisons, May ought to have been an… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released

New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting

PricewaterhouseCoopers has forecast huge net growth in India over the next five years according to a report by The Economic Times Online. Net users in India are expected to number 25 million by 2005, a huge increase from the 3 million online in 2000. India’s huge population is the reason why analysts see it as… Continue reading PWC Forecast Net Boom In India

CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue, Says CIA

Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy