The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
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Through the private marketplace, Guardian News & Media will sell video inventory programmatically to selected trading desks and agencies.
DMGT has confirmed the global expansion of its digital platform, Mail Online, after the news site recorded a 48% revenue increase in 2013.
The free-to-air broadcaster recorded ad revenue of £810 million in Q3 2013 and expects to deliver strong growth through the New Year.
AA/Warc’s full year adspend forecasts have been upgraded with expenditure set to reach an all-time high of £18.7 billion in 2014.
Sir Martin Sorrell’s WPP has seen organic growth for the third quarter of 2013 recorded at 5% this week – ahead of forecasts – representing a 2.7% acceleration on Q2.
TV remains front-runner but traditional media budgets decline, with newspapers, magazines and radio all down, according to Nielsen’s Global AdView Pulse Report.
After AdBlock writes an open letter to Twitter drawing up an ‘Acceptable Advertising’ code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.