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YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.

Simon Andrews, founder of Addictive! this week talks about how mobile devices are being utilised across the globe and why brands should be embracing digital out-of-home advertising.

Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.

Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the AA and Warc Expenditure Report – figures not seen since 2007.

Nicola Mendelsohn will remain a shareholder of Karmarama as she takes up her new role as vice president for Facebook’s European operations.

Facebook is set to launch video advertising in its newsfeed in a bid to create new revenue streams and match the rapid growth that online advertising is seeing across the globe.

Smartphone penetration is at an all-time high, offering brands a new gateway into the heart of the consumer. However a large proportion of mobile advertising is underwhelming and mobile strategies really need kicking into shape, or brands risk losing consumers for good. So what should a good mobile strategy entail? Claire Spencer, head of insight at UM London, investigates.

In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages – singnaling a turning point for many mobile operators who generate huge revenues from text messaging.

Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.

Netflix surpasses HBO in US subscribers for the first time as it reveals record breaking figures in quarterly report.