Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
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Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.
Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what’s everyone waiting for?, asks Addictive! founder Simon Andrews. It’s time to experiment and start learning.
Media technology company Sticky has closed a $3 million deal with tech investors Conor and Northzone that will see it launch a new in-screen measurement tool, in a bid to overcome the claim that half of online ad impressions are never seen.
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
‘Click-through’ doesn’t mean anything today says Darren Hamer, MD of Sticky. It doesn’t generate any revenue and without context there’s no way of knowing its impact on brand equity. So now it’s time for the truth – and visual performance studies will help achieve it.
A new report from the Internet Advertising Bureau has revealed the exponential – and record – growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.
In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
The latest report from the EAO shows how Pay TV is continuing to grow throughout Europe despite the recession, reaching consolidated revenues of almost £30 million in 2012.
The substantial capital investment will see 1,400 road-facing billboards on the UK’s railways overhauled, and for the very first time, 300 high definition roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.