ZenithOptimedia has forecast strong growth over the next two years: 5.1% in 2014 and 5.9% in 2015 – bolstered by a stronger European economy.
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Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
UK revenues were up 5.4% in the second quarter to £350 million, partly offset by slower rates of growth in faster growing markets and the mature markets of Western Continental Europe.
ITV has today reported that TV ad revenue for the first half of the year was down 3%, but the company expects a good third quarter with an anticipated 9% boost as total revenues increase by £30 million.
Display Internet advertising grew significantly, while decreases in print advertising continued as both spending in magazines and newspapers declined across the period.
Growth in North America rose by 7.7% in Q2 2013, while a relative improvement was seen in Europe at -1% compared with -6.5% in Q1.
The latest report published by Nielsen expects that the decline in European ad spend will not recover any time soon, while crucial markets across the globe suffer even bigger losses.
The latest IPA Bellwether survey, published today, shows a sharp upward revision in marketing budgets in Q2 2013 – the highest rise in almost six years.
Following a return to pre-recession levels in 2012, UK advertising spend continued to show healthy growth in the first quarter of 2013, according to the latest Advertising Association/Warc Expenditure Report.
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers – and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
