More Ad Revenue articles

Tablets are prompting more clicks for branding campaigns, but it’s smartphones that are bringing in the greater revenue.

News Corporation last night reported $9.43 billion of total revenue for the three months ending December 31, 2012, a $450 million or 5% increase over the $8.98 billion of revenue reported in the prior year quarter.

The Daily Mail & General Trust has seen its online digital advertising revenues increase 51% as its print titles have seen a -9% drop in the three months ending 30 December.

As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest – and invest more – according to Nielsen’s quarterly Global AdView Pulse report.

New Deloitte report, released today at the Advertising Association’s annual LEAD summit , shows that, on average, £1 of advertising spend returns £6 to UK GDP – and GDP growth follows advertising investment, not the other way around.

Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.

The search giant gets bigger – hitting $50 billion in revenues for the first time last year.

A new study has shown that Facebook’s new ad format outperforms the social networking site’s standard adverts by over 200%. By Darren Hamer, Managing Director UK, EyeTrackShop

The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report.