BT has lodged a complaint with Ofcom after Sky refuses to air its multimillion-pound ads during the Premier League
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Facebook to charge users more than £10 to message users outside of social circle in a bid to reduce spam, including celebrity Tom Daley and a fake profile of singer-songwriter Ed Sheeran.
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…
Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology – as well as a call to action.
Following Advertising Week Europe, which included Wednesday’s MediaTel Media Playground event, Digital Cinema Media’s CEO Simon Rees shares his highlights from an inspirational week.
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
New roll-out of upgraded ad interface will make it easier for advertisers to track and manage campaigns via Twitter.
Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph’s deputy editor, were interviewed in front of a packed audience at ISBA’s 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.