More Ad Revenue articles

The latest IPA Bellwether survey, published today, reveals that marketing budgets were revised up, albeit slightly, with the highest reading since Q3 2011.

Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.

Mobile advertisers in the UK spend more trying to reach each mobile internet user than anywhere else in the world, according to new estimates by eMarketer.

According to a report by Greencrest, who analyse companies they think are close to floating on the stock exchange, Twitter’s immense value has inflated further by speculation that Apple is interested in acquiring the company.

Prospects for the marketing and advertising industry are looking up after a study of SMEs in the sector found that around two thirds expect growth in 2013.

It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.

Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers’ emotions as well as providing highly creative advertising will always bring in the highest profits.

ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.

Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year according to new data from ZenithOptimedia.

You don’t have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies’ financial performance. For there, laid out in all their glory – and some gore – are the financial secrets of a host of agencies…