More Ad Revenue articles

Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.

Marketing firm Aegis Group has reported that revenue for the third quarter was up 14.5%, in constant currency, and 10% at reported rates.

Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette.

Bank of America Merrill Lynch (BoAML) forecast a decline in ITV’s share of commercial impacts (SOCI) but ITV still believe it will not impact on its advertising share in 2013. However, the bank maintains that ITV will see a decline in share.

A Bank of America Merrill Lynch (BoAML) ratings report highlights JCDecaux’s strong Q3. The bank said that organic growth of 2.7% was ahead of their forecast of 1.4%.

Presentations on Olympic viewing opened the 2012 ASI European TV Symposium in Prague but all the significant rises in audiences across many platforms just accentuated the calls for platform focused, consistent industry measurement.

News Corporation reports profit that beats analysts’ forecasts, mainly due to its broadcasting activities offsetting declines in publishing.