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UK media spend on online advertising networks will reach an estimated £385 million in 2008, following growth of 60%, according to a new report from e-consultancy. e-consultancy said that this growth was due to improved understanding of the potential for return on investment and increased opportunities to reach the right audience effectively, for example through… Continue reading UK Spend On Online Ad Networks To Grow

Despite a weakening economy, growth in online advertising spending in the UK is still strong and is expected to grow, according to new figures from eMarketer. UK advertising spending is resilient chiefly because of the overall strength of the digital sector in recent years, said eMarketer. Karin von Abrams, senior analyst and author of the… Continue reading UK Digital Sector Expected To Grow

Total search-related mobile advertising expenditure will grow from $813 million in 2008 to $5 billion in 2013, according to a new report from ABI Research. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers… Continue reading Mobile Search Adspend To Reach $5bn In 2013

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report from Juniper Research. The report says that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and… Continue reading Annual Mobile Adspend To Pass $1 Billion In 2008

New research from M:Metrics has found that mobile advertising is an ideal method for reaching young men, as among mobile phone users, 36% of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, said M:Metrics, with 9% responding to an SMS advert they… Continue reading Mobile Advertising Ideal Way To Reach Young Men

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter. Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report. The ‘All other’ category, which includes ‘below-the-line’… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

Digital publishers saw an increase in total revenues of more than 50% in 2007, according to the Association of Online Publishers. The AOP said that 31% of publishers had also predicted growth in the coming year, despite a worsening economic outlook. The association found that the dominant theme of its 2008 Census of members’ businesses… Continue reading Digital Publishers Boost Revenues By Over 50% In 2007

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today. This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

A new report from the Nielsen Company reveals that 23% (58 million) of all US mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days said they responded to a… Continue reading 28 Million US Mobile Subscribers Responded To At Least One Mobile Ad

US advertising spending for the full year 2007 rose 0.6% compared to full year 2006, according to a new report from the Nielsen Company. The internet continued to demonstrate the strongest performance of any media category, with year on year growth of 18.9%. According to preliminary figures from Nielsen Monitor-Plus, advertising spending was mixed across… Continue reading US Adspend Grew 0.6% In 2007