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Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media

Despite recent pessimistic forecasts about circulation figures and the bad news emerging from Trinity Mirror yesterday, newspaper industry figures are still upbeat about the future. Panellists at MediaTel Group’s ‘Future of National Newspapers’ seminar, held today in London, concentrated on ways the industry can move forward and improve advertising revenue and circulation figures by focusing… Continue reading Not All Doom And Gloom For The Newspaper Industry

World adspend will grow 6.6% in 2008, according to a new forecast from ZenithOptimedia, up slightly from the 6.5% growth predicted in its March forecast. The credit crunch continues to worry investors, consumers and advertisers in Western markets, so Zenith has downgraded its forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for… Continue reading Developing Markets Propel World Ad Expenditure Growth

GroupM has revised down its 2008 ad growth forecast to 4% from 6%, adding that – excluding internet – traditional media revenue will fall 2% this year and 2% in 2009. TV advertising is expected to fall 2% in both 2008 and 2009, with national newspapers also down, by 3% this year and 4% next… Continue reading GroupM Revises Down 2008 Ad Forecast

Interactive media’s share of worldwide advertising expenditures – internet, mobile and gaming – will hit 15% next year, according to a new GroupM study. This is almost double the amount recorded four years ago, with interactive media expected to remain the principle source of advertising growth as ad spending in traditional media continues to decline.… Continue reading Interactive Media Advertising To Show Major Growth

US spending on behavioural targeting will increase to $4.4 billion by 2012, according to a forecast from eMarketer. However, this year spending is expected to remain low, at just $775 million. The report says that one of the biggest drivers of behavioural targeting growth over the next four years will be online video. As more… Continue reading US Spending On Behavioural Targeting To Reach $4.4bn

PricewaterhouseCoopers (PwC) have released their annual global advertising revenue forecast, estimating that global revenues will rise by an average of 6.6% a year by 2012, reaching to $2.2 trillion. These figures position the sector as outpacing GDP, which is forecast to increase by 5.7%. Advertising attached to watching videos on the internet and devices such… Continue reading Global Advertising Revenue To Reach $2.2 Trillion by 2012

The IAB, Interactive Advertising Bureau, announced that internet advertising revenues reached $5.8 billion in the first quarter of 2008, an increase of 18.2% over the same period in 2007. Although the figures were the second highest in history, there was a slight slide of 1.7% from the previous quarter which recorded the largest ever figures,… Continue reading US Internet Advertising Revenues Up 18.2% YoY in Q1

Over 50% of an average marketer’s budget is now spent online, according to a new report from online lead generation company Clash-Media. According to the research, over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house lists. Use of offline marketing methods has largely decreased, with only press and television… Continue reading Over 50% Of Marketers’ Budgets Spent Online

Marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook, according to a new survey by the Chartered Institute of Marketing. The Marketing Trends Survey, completed for the Institute by Ipsos MORI, reveals that more than a third of marketers believe the UK will… Continue reading Marketers Upbeat Despite Economic Slowdown