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Total US measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to new data from TNS media intelligence. “Enduring concerns about economic conditions and consumer spending behaviour continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen,… Continue reading US Ad Expenditures Reach 0.6% In Q1

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007

A new study from Harris Interactive reveals that over half (56%) of US teens would be interested in viewing mobile ads with incentives. The survey, of 1,000 US adults ages 18 and over and 200 teenagers ages 13-17, also found that over one-third (37%) of adults said that they would be receptive to such advertising.… Continue reading Over Half Of US Teens Interested In Viewing Mobile Ads With Incentives

This year, advertising spending on social network sites is expected to rise 77% to £115 million, with marketers projected to spend £285 million in 2012, according to a new report from eMarketer. An estimated 11 million people, about 30% of UK internet users, participated in online social networking last year, said eMarketer. UK Online Social… Continue reading Strong Adspend Growth For Social Networking Sites

New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from €7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe. Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007

UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

The market for rich media advertising on mobile will reach $2.79 billion (€1.77 billion) by 2012, with global mobile TV advertising accounting for the lions share at $2.44 billion (€1.55 billion), according to new research from Screen Digest. By 2012 advertising will account for over 20% of mobile TV revenues, but without its own metrics… Continue reading Mobile Rich Media Advertising Will Reach $2.8bn

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate