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More voices were added to the cry of ‘recovery’ during February as a number of global advertising agencies posted upbeat figures and trading outlooks. Omnicom, which owns BBDO Worldwide and TBWA, said that its worldwide revenues rose by 18.3% during Q4 2003. Across the full year they were up by 14.4%. Omnicom says that the… Continue reading INSIGHTanalysis: Media Healthcheck – February 2004

US business to business (B2B) publishing advertising revenues remained flat year on year during 2003, whilst advertising page volumes were still in decline, according to the latest data from American Business Media (ABM). The figures showing advertising revenues closing the year at $7.3 billion, up 0.7% on 2002, whilst ad pages were down by 3.2%.… Continue reading US B2B Press Advertising Shows Little Growth In 2003

Advertising account activity increased again in February, with further reviews in the pipeline, according to the latest edition of Lehman Brothers‘ New Business Scorecard. The broker says that WPP came top of the pile, whilst Omnicom and Publicis were ‘solid’ and Interpublic showed further deterioration in the form a number of major account reviews. Overall,… Continue reading Advertising Account Activity On The Up, Says Lehman

US outdoor advertising revenues rose by 5.2% for the whole of 2003, after Q4 came in at a growth of 5.7%, according to the Outdoor Advertising Association of America (OAAA). The Association forecasts that outdoor will rise by 2% more than GDP over the coming year and early indications from OAAA member companies are that… Continue reading US Outdoor Advertising Grows 5% In 2003

Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships. The group says that the advertising recession, which ended in… Continue reading Aegis Forecasts Global Ad Growth Of 5.3% In 2004

Consumer confidence, a robust economy and improving corporate performance have all helped the US advertising industry to post a 6.1% rise in expenditure during 2003, according to new figures from TNS Media Intelligence/CMR. Total adspend closed the year at $128.3 billion, with every category bar spot television showing gains in expenditure year on year. Almost… Continue reading US Adspend Shows 6.1% Jump In 2003

Demand for magazine advertising pages in the US continued to deteriorate in February, with page volumes declining by 5.0% year on year, according to the latest data from the Publishers Information Bureau (PIB). In the first two months of the year, advertising page volumes have declined by 2.7%. Revenues, on the other hand, are stronger.… Continue reading US Magazine Ad Volume Decline Continues In February

The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January

Global media inflation is rising faster than economic growth, with Central & Eastern Europe, Latin America and Asia-Pacific currently being the driving regions. It is television, which for the last few years has seen significant deflation, that will bounce back to show the strongest inflation during 2004. According to figures from Initiative Media, even weak… Continue reading Media Inflation Outpaces Economic Growth, Finds Initiative

Britain’s cinema industry remains on track to deliver 200 million cinema-goers and £1 billion at the box office by 2008, according to a new report from Dodona Research. The optimistic outlook comes despite a decline of 8.5 million in admissions during 2003. Dodona says that this fall was due to the exceptional film line-up of… Continue reading UK Cinema On Track For £1bn Box Office By 2008