More Ad Revenue articles

Advertising market trends in the US are looking up and should continue to be positive for 2004, but market analysts at Merrill Lynch cannot see anything to get excited about. Now that the Iraq war is over, analysts are finally able to look at the latest patterns and trends. In 2003, internet revenues increased by… Continue reading Merrill Lynch Is Underwhelmed With US Ad Recovery

In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%. The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for… Continue reading Decline Continues In US B2B Publishing Sector

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

US hi-tech publishing advertising page volumes fell by 9.2% year on year during February, according to the latest market figures from United Business Media (UBM). Within this, UBM’s CMP Media division saw volumes decline by 7.8%. In the twelve months to February, page volumes in the total market were off by 12.4%, whilst CMP’s fell… Continue reading US Hi-Tech Ad Pages Fall 9.2% In February 2004

Advertising expenditure is expected to rise by 3.2% this year according to figures published today by the Advertising Association (AA) and the World Advertising Research Centre (WARC). This comes as good news following nearly three consecutive years of decline in the advertising market. All media are expected to grow, but the highest annual percentage change… Continue reading UK Advertising Expected To Grow by 3.2% in 2004

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television (iTV) advertising says interactive consultancy, Brightline Partners. Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns… Continue reading iTV Provides Opportunities For Advertisers

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic. The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but… Continue reading Internet Users Want Pop-Ups Ads Limited

UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. Figures released by the Advertising Association (AA) and World Advertising Research Centre (WARC) show that the market has outperformed predictions. A consensus of recent forecasts compiled by MediaTel INSIGHT predicted growth of 1.7% for the year. Cautious forecasting and low expectations… Continue reading UK Advertising Grows 2.5% To £17.2bn In 2003

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia. This is a slower growth rate than the 43% rise recorded in the previous ten year period. Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow… Continue reading W. European Pay-TV Revenues To Exceed Adspend In 2004, Says Report