More Ad Revenue articles

The total number of WAP page impressions viewed in the UK reached 1.2 billion during January, according to new figures from the Mobile Data Association (MDA). This is an increase of almost 200 million compared to December and is the highest monthly figure yet recorded. There are now a total of 38 million WAP page… Continue reading WAP Page Impressions Reach Highest Monthly Figure

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted. Jorma Ollila, chairman and chief executive of Nokia, told the 3GSM World Congress last week that he expects… Continue reading Half Of The World’s Population Will Be Mobile, Says Nokia Chief

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%. “We are encouraged by the performance of the telecommunications… Continue reading US Business Press Advertising Nudges Up 1% In November

Growth in paid search engine marketing in the US will slow to 22.5% this year, compared to 123% during 2003, according to a new report from eMarketer. The e-business research portal has predicted that revenues will surpass $2.5 billion during 2004, but the triple-digit growth of last year will fall considerably. Last year revenues across… Continue reading US Search Engine Marketing Growth To Slow In 2004

Online advertising in the US hit $7.2 billion in 2003, after a record 38% rise in the fourth quarter, according figures just published by the Internet Advertising Bureau (IAB). The full year figure represents a 20% growth rate over 2002 and Q4’s $2.2 billion spend breaks the previous record of £2.12 billion set in Q4… Continue reading US Online Advertising Spend Hits $7.2bn In 2003

US magazine advertising revenues continued their upward trend in January this year, rising by 10.4% year on year, according to the latest figures from the Publishers Information Bureau (PIB). However, whilst revenues were decidedly up, page volumes remained weaker, showing a decline of 0.3%. “The data show the magazine industry holding its own against a… Continue reading US Magazine Advertising Jumps 10% In January

The pay-TV sector in Western Europe was worth almost â‚Ź20 billion in 2003 and is expected to grow by 23% to â‚Ź24 billion by 2006, according to a report from Screen Digest. The European Digital Pay TV Revenues report forecasts that during the same period the number of pay-TV subscribers will rise by only 10%,… Continue reading Western European Pay-TV Revenue To Rise 23% By 2006

The UK’s Internet Advertising Bureau (IAB) is now predicting that online’s share of total advertising will reach 4% by autumn 2007. This revised target comes after the original 2% goal set for autumn 2004 was surpassed twelve months early. The UK’s online advertising market is already twice the size of cinema and half the size… Continue reading Online Revenues To Surpass Radio By 2007, Says IAB