More Advertising articles

What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms. 

The measurement company announced the global roll-out of Nielsen One in October 2023.

Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)

Spotify has launched a “censored” campaign in the UK to highlight restrictions Apple has on in-app payments and promotions. 

Brands need ways to forge close connections with audiences without cookies, so let’s not overlook the common denominators that unite people.

Radiocentre said the BBC’s intention to launch four digital spin-off music stations are “an attempt to directly imitate the recent success of commercial stations”.