More Advertising articles

The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.

Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.

Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.

Marketers and agencies see social through the lens of “advertising”. But it stops advertisers from being part of the broader conversation around social media’s impact, SocialChain’s group strategy director writes.