More Advertising articles

The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.

Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.

Alarmed, charmed and inspired; a trip to Somerset House’s latest exhibition has changed Dominic Mills’ perspective on Big Data.

A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.

The panel – dubbed MyLondon – is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback “within hours”.

Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

What use are ‘corporate social responsibility’ claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.

New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe’s digital display advertising.

Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.