In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.
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You don’t hear media people or clients saying they want to see a return to the agency model of yesteryear – but it’s back up for discussion nonetheless, writes Dominic Mills.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas’ global CEO of sports and entertainment has warned.
Sizmek’s Ben Walmsley has been named digital commercial director of News UK’s newly restructured commercial arm The Bridge.
What will it take for the ad industry to settle upon a common measurement language, asks Tead’s Caroline Hugonenc
Sir Martin Sorrell, the boss of the world’s largest advertising group, has said leaving the EU would cost his business influence in 40% of its top markets.
Paddy Power has argued that it is harder than ever to make an impact in advertising – which is why the bookmaker is happy to never shy away from controversy.
Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.