The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
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Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
Rail users are spending half their journey time on a connected device and increasingly using that time to browse products and make purchases, according to research by KBH On-Train Media.
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media – plus: do we need to prescribe some anti-depressants to copywriters?
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
Mobile has changed the publishing game – so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
O2 confirms it will operate Weve as a wholly owned subsidiary, claiming it will be more “agile” with just one owner.
The use of neuroscience in commercial advertising is becoming increasingly influential – but its contribution to political advertising could be staggering. So why don’t politicians use it?
The vast majority of Channel 5’s existing 100-strong sales force will lose their jobs when the business is integrated into Sky Media from 1 June.