Fleas can make rich pickings off the back of elephants, writes Dominic Mills – so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?
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However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.
The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.
Mobile digital advertising revenues from UK publishers grew by 80% year on year in the first quarter of 2015, according to new research from Deloitte and the Association of Online Publishers.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
Proctor & Gamble is the latest advertiser to land itself in hot water with the ASA over the use of vloggers, following a complaint that a YouTube video for Max Factor wasn’t obviously identifiable as advertising.
The chiefs of the UK’s biggest magazine publishers were talking with confidence at the 2015 PPA Festival – with signals that magazine brands will continue to move far beyond the printed page.
The Daily Telegraph ended up in hot water over its lack of coverage of the HSBC tax scandal, now Global Radio stands accused. Ofcom says the group has done nothing wrong, but should we be worried?
Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what’s in a name? A lot actually.
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